Product marketing for developer tools, built by a developer.
I'm Anil Kumar. I help developer-tools companies launch products developers actually adopt, through positioning, docs, demos, and content engineers don't roll their eyes at.
Currently Senior Technical PMM at Bright Data. Previously Parallels, Lokalise, Contentful, commercetools, SAP.
// Featured work
All case studies →Bots and humans: a devWorld 2026 talk
Why the web is closing to bots, why the DIY scraping path no longer scales, and a live demo of Bright Data Scraper Studio building an API from a URL in under a minute. devWorld Conference, Amsterdam.
Live coolblue.nl scrape from stage, on conference wifiBrowser Isolation: launch & positioning
Led PMM for Parallels Browser Isolation and Secure Workspace, sharpened messaging for security buyers, drove launch motion across product, content, and field events.
Spoke at CyberSec Europe & Cloud Expo FrankfurtLokalise Developer Hub
Built a single entry point for developers across docs, SDKs, and integrations, replacing a fragmented surface with one engineers could navigate.
Consolidated 30+ docs, SDKs & integrationsFlutter SDK + AI Emporium demo
Shipped over-the-air translations SDK for Flutter and built the AI Emporium demo app to show OTA in production. Wrote the launch narrative end-to-end.
Launch demo, talks, dev landing pageForma 36 design system
Owned the Forma 36 design system roadmap, components, contribution model, adoption inside the Contentful App Framework.
Open-source design system, multi-team adoptionUI Kit for the Merchant Center
Shaped the UI Kit's component API and contribution flow so internal teams could ship admin tools without reinventing patterns each release.
Internal adoption across product teamsHCM HR Renewal
Led 5 frontend engineers building the HR Renewal app, modernizing how SAP HR users got their daily work done.
Productivity gains across HR workflows// Speaking · 25+ talks since 2015
All talks →// About & mentor
I started as a frontend developer, became a product manager, and now do product marketing for developer tools. The throughline: helping engineers actually use what we ship.
Outside the day job I mentor on the CareerFoundry Frontend for Designers course, over 100 graduates so far, and I'm always happy to talk to career switchers heading toward UX or developer-facing roles.