Canonical: https://www.anilkumark.de/about/
Author: Anil Kumar Krishnashetty (https://www.anilkumark.de/)

# About Anil Kumar Krishnashetty

Anil Kumar Krishnashetty is a Senior Technical Product Marketing Manager at Bright Data, based in Berlin, Germany. He works on messaging, positioning, and launches for developer-facing products, and speaks about developer experience and technical product marketing. He is also known as Anil Kumar.

His career covers all three seats around a developer product: he spent a decade as a frontend engineer, then worked as a technical product manager, and now leads technical product marketing. That path shapes how he works: he builds the demo himself, reads the API docs before writing the messaging, and treats documentation as marketing.

## Role history

- **Bright Data** (current): Senior Technical Product Marketing Manager, Berlin. Leads go-to-market for Scraper API products, owns developer documentation, and speaks on AI agents and web data. Talk: [Bots and Humans, devWorld Conference Amsterdam 2026](/talks/bots-and-humans-devworld-2026).
- **Parallels (Alludo)** (2024): Product Marketing Manager. Launched [Parallels Browser Isolation](/work/pmm/parallels-browser-isolation), authored zero trust white papers, and spoke at [CyberSec Europe 2024](/talks/zero-trust-secure-workspaces-cybersec-2024).
- **Lokalise** (2022 to 2023): Senior Product Marketing Manager, developer tools. Built the [Lokalise Developer Hub](/work/pmm/lokalise-developer-hub), launched the Flutter SDK with over-the-air translations, and replaced hello-world sales demos with the [AI Emporium demo app](/work/pmm/lokalise-demo-app-ai-emporium).
- **Contentful** (2021): Technical Product Manager, design systems. Led [Forma 36](/work/tpm/contentful-forma-36), Contentful's open source design system.
- **commercetools**: Technical Product Manager. Worked on the [commercetools UI Kit](/work/tpm/commercetools-ui-components) and developer-facing tooling.
- **SAP, One.com, Canto** (frontend decade, until 2016): Frontend engineer and UX developer. Led a team of 5 engineers on SAP HCM HR Renewal, built the One.com Web Editor, and worked on Canto Cumulus Portal.

## Speaking

Anil has given 25+ conference and meetup talks since 2015, including devWorld Conference 2026 (Amsterdam), CyberSec Europe 2024, code.talks 2023, Webinale, and UXDX. Recordings, transcripts, and takeaways are on the [talks page](/talks); the full list is under [public speaking](/public-speaking).

## Mentoring and community

He mentored 100+ career switchers to their first UX or frontend job as a CareerFoundry "Frontend for Designers" mentor, and founded Berlin Lean Prototyping, a meetup on rapid prototyping and product discovery. More under [mentor](/mentor) and [community](/community).

## Writing

He writes about technical product marketing, developer experience, and marketing to developers on the [writing page](/writing), starting with [What does a technical product marketing manager do?](/writing/what-does-a-technical-product-marketing-manager-do)

## Profiles

- LinkedIn: [linkedin.com/in/anilkrishnashetty](https://www.linkedin.com/in/anilkrishnashetty/)
- GitHub: [github.com/anilkk](https://github.com/anilkk)
- Speakerdeck: [speakerdeck.com/anilkumar](https://speakerdeck.com/anilkumar)
- Sessionize: [sessionize.com/anil](https://sessionize.com/anil)
- Medium: [medium.com/@anilbms75](https://medium.com/@anilbms75)
- YouTube: [youtube.com/@ANILKUMARKRISHNASHETTY](https://www.youtube.com/@ANILKUMARKRISHNASHETTY)
- Developer Marketing Alliance: [developermarketing.io/author/anil](https://www.developermarketing.io/author/anil/)
- UXDX: [uxdx.com/profile/anilkumar-krishnashetty](https://uxdx.com/profile/anilkumar-krishnashetty/)

Contact: anilbms75@gmail.com