Canonical: https://www.anilkumark.de/writing/
Author: Anil Kumar Krishnashetty (https://www.anilkumark.de/)

# Writing

Essays and articles by [Anil Kumar Krishnashetty](/) on technical product marketing, developer experience, and developer marketing.

### Essays

1. [The install command is no longer your most important CTA](/writing/the-install-command-is-not-your-most-important-cta) · July 2026
2. [Technical PMM vs PMM vs DevRel: which role does what?](/writing/technical-pmm-vs-pmm-vs-devrel) · July 2026
3. [What does a technical product marketing manager do?](/writing/what-does-a-technical-product-marketing-manager-do) · July 2026

### Articles elsewhere

1. [5 Key Strategies for Zero Trust integration in Cloud Architecture](https://www.parallels.com/blogs/ras/zero-trust-cloud-architecture/)
2. [Introducing Parallels Browser Isolation](https://www.parallels.com/blogs/ras/introducing-parallels-browser-isolation/)
3. [Boosting developer platform adoption: 6 common mistakes to avoid](https://www.developermarketing.io/boosting-developer-platform-adoption-6-common-mistakes-to-avoid/)
4. **React** internationalization(i18n) blog - [https://lokalise.com/blog/react-i18n-intl/](https://lokalise.com/blog/react-i18n-intl/)
5. Over-the-air(OTA) changes - [https://lokalise.com/blog/everything-you-need-to-know-about-our-over-the-air-changes-flutter-sdk-and-public-api/](https://lokalise.com/blog/everything-you-need-to-know-about-our-over-the-air-changes-flutter-sdk-and-public-api/)
6. Product **messaging** work at Lokalise
   1. Lokalise Developer portal - [https://developers.lokalise.com/](https://developers.lokalise.com/)
   2. Lokalise Content app toolkit - [https://developers.lokalise.com/page/content-app-toolkit](https://developers.lokalise.com/page/content-app-toolkit)
   3. Over-the-air(OTA) translations - [https://developers.lokalise.com/page/over-the-air-translations](https://developers.lokalise.com/page/over-the-air-translations)
7. **Medium** blog articles  
   1. [https://medium.com/@anilbms75](https://medium.com/@anilbms75)
   2. [https://medium.com/berlin-lean-prototyping](https://medium.com/berlin-lean-prototyping)
8. I write about **developer experience** on Twitter: [https://twitter.com/anilbms75/with\_replies](https://twitter.com/anilbms75/with_replies)
9. My content on the **Atlassian blog**: [https://blog.developer.atlassian.com/build-your-dream-workflow-using-forge/](https://blog.developer.atlassian.com/build-your-dream-workflow-using-forge/)
10. Contribution to **community** article  [https://www.advocu.com/post/top-7-trends-in-developer-ambassador-programs-for-2023](https://www.advocu.com/post/top-7-trends-in-developer-ambassador-programs-for-2023)

### Ebooks

1. [Anil Product Marketing big lessons](https://drive.google.com/file/d/1DHok8vwQ1jreMgLV4pfyn83ykquATfr0/view?usp=drive_link)
2. [8 Must-Visit Spots for Developer Content Ideas](https://drive.google.com/file/d/11MSl-M2v3kCLlmjkU6yFZ-a3rLPFuAMf/view?usp=drive_link)
3. [B2B Persona based Messaging](https://drive.google.com/file/d/1Roms-9Sc4eUSxdNtPwTgpopx0d9RLj1C/view?usp=drive_link)
4. [Beware of Your Product Marketer OKR - The Tale of Leading vs Lagging Indicators](https://drive.google.com/file/d/1tTCgO72UL2DlY3dqLtt9xarMfjOiSbbT/view?usp=drive_link)
5. [A simple soft drink could reveal potent business strategies - Total Addressable Market](https://drive.google.com/file/d/1KP3MnIXzi-6riW8Yjh6NmUpjF57x53KI/view?usp=drive_link)
6. [Sales Enablement: The Secret Sauce to Boosting Sales](https://drive.google.com/file/d/1pX2XSo6N9AQVS6iKivVf9ObWblskbu0X/view?usp=drive_link)
7. [What is Product Marketing?](https://drive.google.com/file/d/1Q-MSU01uoIsBrULwhAvbEni-RgSpsPKn/view?usp=drive_link)

### White papers

1. [VDI vs. Remote Browser Isolation: A comprehensive guide to making the right choice](https://drive.google.com/file/d/1kD4c6NYgNBK_rIEvZXrISAghbvhnFojM/view?usp=sharing)
2. [The evolution of cyber threats: Actionable tips from the last three-year review](https://drive.google.com/file/d/1VrXlSm4vGG-Yz5kUwglSl-BVquh1Cr7D/view?usp=sharing)
3. [Boost your network security with our simple firewall setup and intra-network gateway strategy](https://drive.google.com/file/d/1a1SZYJ1Ue6uz9U-w4kveS6a3K1C8yfcc/view?usp=sharing)
4. [Cybersecurity beyond the hype: Zero Trust in action](https://drive.google.com/file/d/13ue2oN9pmshVtbfj4und_dFlGCjN-Esy/view?usp=sharing)
5. [Unlock the power of Zero Trust: A complete guide to secure web access](https://drive.google.com/file/d/1W3JB5w5yveeu7UxXkXGL_RbM7bXBmwBQ/view?usp=sharing)