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About Anil Kumar Krishnashetty

Anil Kumar Krishnashetty is a Senior Technical Product Marketing Manager at Bright Data, based in Berlin, Germany. He works on messaging, positioning, and launches for developer-facing products, and speaks about developer experience and technical product marketing. He is also known as Anil Kumar.

His career covers all three seats around a developer product: he spent a decade as a frontend engineer, then worked as a technical product manager, and now leads technical product marketing. That path shapes how he works: he builds the demo himself, reads the API docs before writing the messaging, and treats documentation as marketing.

Role history

  • Bright Data (current): Senior Technical Product Marketing Manager, Berlin. Leads go-to-market for Scraper API products, owns developer documentation, and speaks on AI agents and web data. Talk: Bots and Humans, devWorld Conference Amsterdam 2026.
  • Parallels (Alludo) (2024): Product Marketing Manager. Launched Parallels Browser Isolation, authored zero trust white papers, and spoke at CyberSec Europe 2024.
  • Lokalise (2022 to 2023): Senior Product Marketing Manager, developer tools. Built the Lokalise Developer Hub, launched the Flutter SDK with over-the-air translations, and replaced hello-world sales demos with the AI Emporium demo app.
  • Contentful (2021): Technical Product Manager, design systems. Led Forma 36, Contentful’s open source design system.
  • commercetools: Technical Product Manager. Worked on the commercetools UI Kit and developer-facing tooling.
  • SAP, One.com, Canto (frontend decade, until 2016): Frontend engineer and UX developer. Led a team of 5 engineers on SAP HCM HR Renewal, built the One.com Web Editor, and worked on Canto Cumulus Portal.

Speaking

Anil has given 25+ conference and meetup talks since 2015, including devWorld Conference 2026 (Amsterdam), CyberSec Europe 2024, code.talks 2023, Webinale, and UXDX. Recordings, transcripts, and takeaways are on the talks page; the full list is under public speaking.

Mentoring and community

He mentored 100+ career switchers to their first UX or frontend job as a CareerFoundry “Frontend for Designers” mentor, and founded Berlin Lean Prototyping, a meetup on rapid prototyping and product discovery. More under mentor and community.

Writing

He writes about technical product marketing, developer experience, and marketing to developers on the writing page, starting with What does a technical product marketing manager do?

Profiles

Contact: anilbms75@gmail.com